What happened
Mixed outcomes. SpaceX and Orbital completed demonstration missions; Rocketplane Kistler did not. Staged commitments produced working capability from some participants, but financing remained uncertain and negotiated service prices exceeded initial proposals.
- SpaceX completed its COTS demonstration in 2012 and Orbital completed its demonstration in 2013. Commercial Orbital Transportation Services: A New Era in Spaceflight
- NASA terminated Rocketplane Kistler after missed milestones; the oversight account records $32.1 million spent before termination. NASA’s Management of Commercial Orbital Transportation Services and ISS Commercial Resupply Contracts
- Suppliers’ financing depended partly on credible future demand, and negotiated service prices grew beyond their initial proposals. Commercial Orbital Transportation Services: A New Era in Spaceflight
What might explain it
Participant explanation
Staged payments and credible customer demand helped turn emerging capability into an investable undertaking. Commercial Orbital Transportation Services: A New Era in Spaceflight
Alternative explanation: Firm capability, founder capital and the availability of private finance also differed between participants.
Plausible
Terminating one partner and selecting another limited dependence on a single supplier. Commercial Orbital Transportation Services: A New Era in Spaceflight NASA’s Management of Commercial Orbital Transportation Services and ISS Commercial Resupply Contracts
Alternative explanation: The result could also reflect which firms were selected and what capabilities they already possessed; replacing a partner does not by itself explain overall program costs.
Understanding the outcome
Complementarity of public procurement and entrepreneurial capacity
An emerging supplier needs more than a promising prototype. Funding, access to expertise, and a credible customer can make the next stage possible while leaving important risks with the firm. Commercial Orbital Transportation Services: A New Era in Spaceflight NASA’s Management of Commercial Orbital Transportation Services and ISS Commercial Resupply Contracts
Space transport combines unusually high entry costs with a small number of major customers. A market with many small buyers offers a different basis for financing.
Questions to take into practice
- Does a supplier have a credible customer after the prototype?
- What can be stopped or replaced without abandoning the entire mission?
What remains uncertain
- How would costs and delivery times have differed under another procurement arrangement? Comparing prototypes alone would miss later service prices, continuing public support, and the costs of unsuccessful participants.
Sources
- Great Founder Theory — 2020 manuscript — Samo Burja